Well, well, well. Looks like they might not be defeated after all.
On Monday, it was announced Sony Music reached a deal with music social media app TikTok for use. While not much is known about the deal, TikTok now has control over Sony Music’s audio clips, new releases, and rare cuts.
The move partially means other artists will be given a platform to not only release new material, but for promotion among potential new fans. Previously, TikTok used music from the catalogues of music groups Universal and Warner. Whether it not they will continue their partnership remains to be seen (and talked about.)
Although the news of President Trump’s ban on the app hasn’t been heard in the airwaves for some time now, at least there is more listening to look forward to. And more viral dances. We’ll have to wait and see.