Quarantine Couture

Helping Fashion (and The Environment, Too) When mask mandates were ordered last year to combat the virus spread, no one really paid attention to what was going on with the environment. And it wasn’t good. In June 2020, an article in The Guardian raised some concern when it was discovered masks and sanitation products were [...]


This month saw the 2021 Grammy Awards in Los Angeles were celebrated with #Snubbies, boycotts, and women making history by taking home all the major awards during the star-studded evening. To recap, Taylor Swift took home Album of the Year for folklore, which was released last year alongside Evermore. Beyoncé, a global icon in her [...]

TikTok is in Fashion (Literally)

Social media platform TikTok hosted their second Fashion Month in partnership with IMG Fashion, La Fédération de la Haute Couture et de la Mode (FHCM), and the British Fashion Council. Beginning in February, platform added added live stream events including “Diverse Beauty and Cultural Fashion” with @lennybeadhandzz and Coco Rocha, a “Get Ready With Me” [...]

The New Promotion

Part Two: The Future Lives on a Stream? Using the hashtag #SaveOurStages, entertainment venues marked one year since lockdown last weekend with social media posts about the last concert dates played behind their doors. Even before the pandemic, musicians were doing some stuff with live streaming at home. For example, Tash Sultana did bedroom recording [...]

The New Promotion

Part One: Pressing Vinyl for Indie, Major Artists With a music industry boom expected in 2021, artists are looking for new and creative ways to not only promote their material but sell it as well. And so, these companies harbor creative outlets for unique promotion using an old-school method: vinyl records. United Record Pressing Founded [...]


Honorable Mention - Heaven is a Place, This is a Place (Frank Iero and the Future Violents) Even though the album was released last month (January 15, to be exact) it's still a banger worth mentioning. With the massive highs Frank Iero had with the announcement of MCR’s revival in December 2019 to cancelling many [...]

The Fight for Music Rights

Selling Music Catalogues Becoming a New Trend In January, Rolling Stone published an article about a new trend of artists selling their music catalogues to buyers like Primary Wave. What is causing this recent uptick in the music industry? One of them is COVID-19. With concerts canceled and streaming services like Spotify dominating consumption of [...]

U.N.I.T.Y. and Kulture

Live stream concert brings CT local artists together In these uncertain times, the future of concerts and entertainment venues in Connecticut remains uncertain. However, mainstream artists are turning to social media, in particular live streaming technology, to share their music and connect with fans. On November 20 of last year, KULTURE Mag teamed with The [...]

TikTok Launches Deal With Sony Music

Well, well, well. Looks like they might not be defeated after all. On Monday, it was announced Sony Music reached a deal with music social media app TikTok for use. While not much is known about the deal, TikTok now has control over Sony Music’s audio clips, new releases, and rare cuts. The move partially [...]